The Pros and Cons of Having a Sale

There is actually quite a lot to consider when deciding if having a sale makes sense in your "handmade" business. People have sales for reasons like the need for immediate cash flow. If you are willing to give up your profit percentage for instant cash, then you might have to do a sale. Generally speaking though, I would say that it only really makes sense if the volume of sales makes up for the reduction in profit percentage. Let's go through the pros and cons of having discount sales, shall we?